IT service listed company with excellent corporate reputation announced in March 2024

Reporter Lee Ji-eun | Approved 2024.03.13 12:18

[Women's Consumer News Reporter Ji-eun Lee] The Korea Business Reputation Association announced the companies with excellent corporate reputation among listed IT service companies in March 2024. The Korea Business Reputation Association analyzed brand reputation together with the Women's Consumer Newspaper and the Korea Business Reputation Research Institute. We are selecting companies with excellent corporate reputation.

The Korea Corporate Reputation Research Institute conducted a brand reputation survey using big data analysis on 63 brands of listed IT service companies. We analyzed consumers' brand reputation by analyzing 54,396,097 brand big data of listed IT service companies from February 13, 2024 to March 13, 2024.

Brand reputation divides big data on consumers' activities about the brand into participation value, communication value, social value, market value, and financial value. The brand reputation index was created through analysis of brand big data by finding that consumers' online habits have a significant impact on brand consumption. The analysis was conducted by measuring positive and negative evaluations of the brand, media interest, consumer-to-consumer communication, social conversation volume, and community share. To strengthen qualitative analysis, ESG-related indicators and owner risk data were also included.

The brand reputation analysis of listed IT service companies was divided into participation index, media index, communication index, community index, and market index to calculate the brand reputation index. Companies with excellent corporate reputation were selected as companies that positively manage the relationship between the company and consumers.

IT service listed companies POSCO DX, Samsung SDS, Kakao Pay, Hyundai AutoEver, Cafe24, Korea Information Certification, NHN, Lotte Information & Communication, Danal, NHN KCP, Galaxy Money Tree, Korea Electronics as companies with excellent corporate reputation as of March 2024 Certification, Gabia, Linos, Saltlux, Wider Planet, and KG Inicis were selected.

The POSCO DX (CEO Jeong Deok-gyun) brand engages in software development, information processing, and information and communication service businesses. While conducting IT service business and system engineering business, we are pursuing solution business to secure new growth engines in the era of the 4th Industrial Revolution.

Samsung SDS (CEO Hwang Seong-woo) brand provides business solutions and cloud & ITO services. We continue to support the optimization of IT services for Samsung affiliates, including successfully establishing MES (production management system) and ERP (enterprise resource planning system) for Samsung affiliates.

The Kakao Pay (CEO Shin Won-geun) brand is a fintech company that launched Korea's first simple payment service in September 2014, and has since launched various services such as remittance, billing, and authentication.

The Hyundai AutoEver brand (CEO Seo Jeong-sik) is engaged in the wholesale and retail business of computer network equipment and computer system design and management. SI is a business that builds the information system necessary for a company to conduct business.

Cafe24 (CEO Jae-seok Lee) brand is an IT platform company that provides e-commerce solutions and services to ‘merchants’ who want to conduct online business in the e-commerce market.

The Korea Information Certification (CEO Kim Sang-jun) brand is the first public certification agency in Korea and engages in the issuance of public certificates, development and sales of PKI solutions, SSL (web security server) sales, and biometric authentication services.

The NHN (CEO Jung Woo-jin) brand operates online and mobile game businesses, simple payment services, and webtoon services. It offers games of various genres, including RPGs such as Crusader Quest and Kingdom Story.

Lotte Information & Communication (CEO Junhyung Noh) brand consists of SM (System management) business and SI (System Integration) business. The SM business encompasses various industries within the Lotte Group, including distribution, food, chemicals, and services, and operates a stable IT system.

The Danal (CEO Park Sang-man) brand engages in software development, export, and sales, and its business divisions consist of commerce division, digital content division, franchise division, and rental service division.

NHN KCP (CEO Park Jun-seok) brand is a comprehensive payment company that operates in a total of three business divisions: online payment, offline payment, and O2O business.

The Galaxia Money Tree (CEO Shin Dong-hoon) brand is a payment agency specializing in electronic payments.

Korea Electronic Certification (CEO Shin Hong-sik) brand is engaged in security solutions such as electronic certificates, global SSL certification, biometric authentication, and IoT authentication as its main business.

Gabia (CEO Kim Hong-guk) brand is engaged in the Internet infrastructure service business that provides infrastructure and solutions to companies that conduct Internet business or require an Internet environment.

The Renos (CEO Ji Jun-kyung) brand is engaged in IT businesses such as SI, IT solutions, wireless communications, and IT services.

Saltlux (CEO Kyeong-il Lee) brand is engaged in the business of winning projects and building or providing cloud-based services for B2B and B2G artificial intelligence and big data solutions.

Wider Planet (CEO Koo Gyo-sik, Jeong Su-dong) brand mainly engages in software, database, information processing and provision technology, and system development.

The KG Inicis (CEO Seonjae Lee) brand mainly engages in electronic payment processing (PG).

The brands analyzed for the brand reputation of listed IT service companies in March 2024 are POSCO DX, Samsung SDS, Kakao Pay, Hyundai Autoever, Cafe24, Korea Information Certification, NHN, Lotte Information & Communication, Danal, NHN KCP, Galaxy Money Tree, Korea. Electronic Certification, Gabia, Linos, Saltlux, Wider Planet, KG Inicis, Asiana IDT, Kona I, KG Mobilians, Softsen, Infobank, Korea Electronic Finance, Namu Technology, STraffic, Bridgetech, DB, Daeati TI, KIN X, Finger, Deepnoid, Data Solution, Mind AI, FnGuide, Ssangyong Information & Communication, Opasnet, Tomato System, KCS, Shinsegae I&C, Comtech System, Embrain, Cucon, Ntels, Ungel, Curocom, CI Lab, Cyberone , Eruon, Daishin Information and Communication, Hannet, T-Ra Utech, Ringnet, Isaac Engineering, KL Net, InfoVine, Hansol Inti Cube, Jeongwon N-Sys, ECS, Soosan I&T, Mirae I&G, Logisys, Platier, and SBI Fintech Solutions. .

The Korea Corporate Reputation Association analyzes and announces excellent corporate reputation cases, and the Korea Corporate Reputation Research Institute measures the reputation index of domestic brands every month and announces the amount of change in the brand reputation index.

Reporter Lee Ji-eun wavy080@hanmail.net

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